So, That's How It All Began

Here's a 1951 magazine advertisement for Post Sugar Crisp cereal, which had just gone on the market.  This ad features the Three Sugar Bears, Handy, Dandy, and Candy.  By the early 1960s, they would be replaced as spokesmen for the cereal by some pimp-smooth sweater-wearing character came across as a combo of Bing Crosby and Dean Martin.