Friday, July 22, 2016

Compact Box?!

From 1964, here's a "Compact Box" of Post Crispy Critters with Linus the Lionhearted.  The folks at Post Cereals decided to reduce the sizes of their boxes of cereals while maintaining their former weight.

Customers, though, were not impressed, thinking that they were being cheated out of an amount of cereal.

By 1965, General Foods, then the parent company of Post Cereals,  abandoned the Compact Box project.

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