Where's The Postman?

Here's a circa-1957 box of Post Alpha Bits.

From The WTF File

From around 1963, here's a box of Post Alpha Bits with the original design for the character soon to become known as Loveable Truly the Postman.

Maybe You Learned Your ABCs By Eating This Cereal

From circa 1957, here's a box of the newly-hatched Post Alpha Bits.

Have A Bowl Of Post Alpha Bits?

Here's a 1958 commercial for Post Alpha-Bits Cereal, starring Ruff and Reddy, the first characters to emerge from Bill Hanna and Joe Barbera's recently-minuted television cartoon studio.  Ruff the Cat and the evil Mr. X are voiced here by Don Messick and Reddy the Dog is voiced by Daws Butler.  General Foods sponsored The Ruff and Reddy Show on NBC on Saturday mornings from 1957 to 1960.

Would You Buy A Box Of Cereal From This Guy?

From 1970, here's a commercial for Post Cereals, plugging a Monkees' record printed onto the back of a box of HoneyComb, Alpha-Bits, or Rice Krinkles.

Hey, Bub, Where In The Hell's The Cereal??!

From 1970, here's a commercial for Post Alpha-Bits Cereal, with a free toy racing car inside the box.  Do you notice that we don't see the cereal in this commercial?

Try Spelling "Sauerkraut" With Your Cereal

Here, from 1958, is one of the earliest commercials for Post Alpha Bits cereal.  General Foods, which sponsored The Danny Thomas Show on CBS, introduced the cereal on an episode of Danny's show.

This Is Lovable Truly?!

From the early 1960s, here is what looked like an early version of the Postman Lovable Truly starring in a commercial for Post Alpha Bits Cereal. 

Comedian Jack E. Leonard did the Postman's voice.  But the story went that executives at Post----or perhaps, more likely, the cereal company's parent General Foods----hated the idea of an insult comic pushing their cereal, so the character was redesigned and recast.