Post Sugar Crisp, Early '60s

Here's an early-1960s box of Post Sugar Crisp.



Well, the front of it anyhow.

Hey! Where Are The Kansas City A's?

Here are the front and back of a 1955 package of Post Sugar Crisp cereal.



Featured here is an offer for patches of 15 of the then-16 Major League Baseball clubs, minus the newly-transplanted Kansas City Athletics, late of Philadelphia.

Post Sugar Crisp

Here's a 1951 magazine ad for Post Sugar Crisp featuring the original Three Bears (Handy, Dandy, and Candy).

Post Sugar Crisp

From circa 1962, here's a box of Post Sugar Crisp cereal with Sugar Bear on the front.

Time For A Bowl Of Sugar Crisp

From 1957-58, here's a box of Post Sugar Crisp with the original three bears.

So, That's How It All Began

Here's a 1951 magazine advertisement for Post Sugar Crisp cereal, which had just gone on the market.  This ad features the Three Sugar Bears, Handy, Dandy, and Candy.  By the early 1960s, they would be replaced as spokesmen for the cereal by some pimp-smooth sweater-wearing character came across as a combo of Bing Crosby and Dean Martin.

Here's One With Roy AND Dale!

Here's another 1950s TV commercial for a Post cereal, this time, Post Sugar Crisp with both Roy Rogers and Dale Evans.  In this one, the 3 Honey Bears (Handy, Dandy, and Candy) try to help Dale as they produced a new, unopened box of the cereal before Roy lumbers in for breakfast.

Here He Comes To Save Your Breakfast

In what looks like a late-1950s commerical, here's Mighty Mouse hawking Post Sugar Crisp cereal.

Here He Comes To Save Breakfast

Looks like a late 1950s TV commercial for Post Sugar Crisp starring Mighty Mouse.

What?!

Mighty Mouse pushing Post Sugar Crisp?!

Yep, in this commercial, probably from the late 1950s.

Remember, Folks, Crime Does Not Pay...

But eating Post Sugar Crisp apparently does, as this early-1950s commercial, which aired during a DuMont Network telecast of Captain Video and His Video Rangers attests.

 

Before Sugar Bear

In this commercial from 1951, here are Dandy, Handy, and Candy, the original Post Sugar Crisp bears extolling their product.

Can't Get Enough Of That Sugar Crisp

In this 1960s television commercial, Granny Goodwitch (voiced by Ruth Buzzi) tries to hide her box of Post Sugar Crisp from the reach of that pimp-smooth Sugar Bear (voiced by Gerry Mathews), but, to no avail.



Sugar Bear was one of several characters associated with Post Cereals featured on the old Linus The Lionhearted cartoon show, first-run episodes aired on CBS from 1964-66.