In this 1960s television commercial, Granny Goodwitch (voiced by Ruth Buzzi) tries to hide her box of Post Sugar Crisp from the reach of that pimp-smooth Sugar Bear (voiced by Gerry Mathews), but, to no avail.
Sugar Bear was one of several characters associated with Post Cereals featured on the old Linus The Lionhearted cartoon show, first-run episodes aired on CBS from 1964-66.
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