Wheaties: Breakfast Of Mousketeers!

From around 1955, here's a Wheaties cereal box with a special offer from Mickey Mouse.

General Mills was at that time a sponsor of ABC's Mickey Mouse Club.

Was Esther Included?

Here's a late-1950s box of General Mills' Wheaties which included a contest for an Esther Williams swimming pool.

Remember---That Was Still A War Going On

Here are the front and back of a 1944 Wheaties box.

Where's Betty Fairfield?

From 1934, here's a box of Wheaties with what's supposed to be a photo of Jack Armstrong (The All-American Boy!) on the back.

Breakfast of Bowlers

From the mid-1960s, here a box of General Mills' Wheaties.

Breakfast of Champions?!

Here's a 1947 box of Wheaties with an Iron Jaw the Robot cut-out mask on the back.

Jack Armstrong---NOT!

Here's a 1950s commercial for Wheaties with Champy the Lion (one of the Bil and Cora Baird puppets).

And Now, A Word From Our Sponsor

Here's a 1955 commercial for Wheaties, featuring a phonograph record (with Mickey Mouse!) on the front of the box.

Now, A Word From Our Sponsor

From 1951, here's a commercial for "Wheaties!"  Featured in this advertisement for "The Breakfast of Champions" is Pittsburgh Pirates slugger Ralph Kiner.